Search Appearances is one of my favourite new tools introduced by LinkedIn because it provides data on who has found your profile via searches.

Why is this information so useful?  

If you find, through your search appearances data, that your profile is not being viewed by your ideal prospective client base, then you need to rethink how you are positioning yourself on LinkedIn. 

Tweak your profile content and see if your search appearances data has changed. Keep on tweaking until you hit your prospective client sweet spot.

Once you are attracting your ideal prospects via LinkedIn searches, you are more likely to get quality leads via LinkedIn and raise your professional profile in your key markets. 

Have a look at your search appearances data today and improve your chances of getting found by your ideal prospects.